Hello!

And welcome to a little chat on how Sweetie Pie came to be…

Pinterest is originally to blame for Jenny Gleeson’s cake career. Armed with curiosity and determination, she created the first of many cakes in 2015, having taking redundancy from a career in corporate event management in 2013. Since then, she has continuously honed her craft through hours of practice, fail, practice, improvement, practice, tears, elation. Every birthday, christening, and wedding (or any other celebration you can think of) cake gets a lot of love.

Tears aside, Jenny has found a real passion for creating unique and colourful buttercream centrepieces. The wow factor is crucial for Insta, we get it. But cake is fundamentally for eating, and the dedication to quality has seen Sweetie Pie’s loyal customers return year after year. Jenny’s passion for top notch ingredients means she makes her own purees, salted caramel, curds and jams, and only uses the best of the best for everything – Irish butter, Belgian chocolate and cocoa, Madagascan vanilla. She even imports sprinkles from Canada because they are THE best.

Dedication.

This cake queen’s signature style is fun, slick and colourful. As well as cakes and treats, she’s known for her love of an 80’s power ballad, the colour pink, and is rarely without a signature hairband. Since departing the corporate world, Jenny has built a stellar reputation for creating exceptional and delicious centrepieces, and has truly found her passion in life. The lucky thing.

Jenny hails from Dublin’s southside where she still lives. In her personal life, she is the very proud mamma of two boys, a thorn in the side of her divine piano teacher, a sea addict, and a retro style/music/film enthusiast. She tends to overuse exclamation marks, and loves a night in in her PJ’s, soaking in layers of miracle skin creams, whilst devouring War and Peace*

*Love Island. But also real paper books sometimes.

** Please tell me every Irish person that reads this is sympathising with the level of cringe that it takes to write about yourself in a celebratory fashion. It’s not naturally in us, is it?